The Concept Behind Marketing Real Estate Without An Agent

How The Professionals Do It

Let me ask you "Have you ever sold a house with a real estate agent before? If you have great . Many of the things I will tell you will be familiar to you and if you haven’t you will learn some things I’m sure. I think it is safe to say that the real estate agent has learned how to sale homes since they sell approximately 95% of all existing homes that are sold. The builders who build homes sale a substantial number of their homes without real estate agents, but the existing units are sold 95% of the time by real estate agents. The methods they use are the sign, the newspaper, two grocery store books, the Internet and the multiple listing service which are the tried and tested tools for success. All of these have pictures. The homes in the multiple listing service are now on the Internet and placing you on the Internet is the first thing an agent will do for you if they were to list your home. Why, because it works.

New Technology That Works

Why do agents list a home on the Internet right away? Because 90% of all homes purchased today are being researched on the Internet. Likewise 70% of all the people in the country including the people in your area have the Internet either at home; work, through an adult child or in a public location such as a library. Buyers like the Internet listing of homes. The reason is, it puts them in the drivers seat, they can go in and enter in the information they want for bedrooms, price, size, and location, up comes 50 homes. They can screen it down to 20, pick out the top 5, look at the pictures, call the agent, and say I want to see a, b, c, d and e. The buyer is in the drivers seat. The buyer does not first have to see the homes listed by the agent, then see those listed by other agents of his broker and finally see the general publics homes listed by other agents. By using the Internet the buyer can pick the ones he wants to see, call any agent and be taken to see those homes. Now days, all agents have a web page containing homes they list. You enter 3 bedrooms 2 baths $250,000 and homes 1,2,3,4,5,...50 appear along with yours, and you must compete against all these other homes. We at the FSBOAd™, having been in the real estate business in California reasoned, our home owners would appreciate it if someone could enter the Internet and come directly to your home and see only your home, a full page write up, a map, your address, your phone number, your email address, your asking price, read all about your house and see up to 8 pictures of your home plus a counter that will tell how visits the site experienced.

What Actually Sells Your Home?

The real estate agent will tell you there are four things that sell your home. These are location, location, location and location. This is not correct. The four things that sell your home are price, price, price and location. How do I know that, when your home does not sell, the real estate agent does not come back and say we should move your home to the other side of town. No, he does not say lets renovate, excavate for a pool, no, he says change your price. It is the only thing you have to deal with unless of course your home needs major repairs. It is price, price, price. An agent will want you in a six-month contract because he knows time is on his side. As time passes, your life circumstances may well change. You want to move, you must move, you have purchased another home. What ever the circumstances might be, if you have no other element to deal with but price, agents know that circumstances may dictate that you change your price and he will sell the house. Remember this, If you can sell your home an agent can, if you can not sell your it he can not sell it either. The point is that the house must sell itself. When you find the right price the house will sell itself. Unfortunately, you can not get enough traffic, as a general rule, for sale by owner without using the tools the Pros use to verify that the price you have is right. It is safe to say that if you reduce your house too low it will sell too quickly. However, you do not want that. You want the maximum dollar for your home you can get without paying the real estate agent.

You Need the Edge

Our system gives you this edge, there is no driving, your buyer can see your ads in the newspaper screen the house and say this is a house we want to see. That is exactly why people shop at Wal-Mart, eat at restaurants and by houses through the real estate agency. Real estate offices are convenient, buyers can walk in the real estate office and tell them they want 4 bedrooms 3 baths and will pay $250,000 tell them where they want it and up pops 50 houses. Look at the pictures and they are down to 20, picking out the top 5 they are all the right space the right location, the right price. Convenience, it is easy to buy. We are talking about motivated buyers, it is motivated buyers that buy a homes not, Lookey Lou’s. You must learn how to screen the Lookey Lou’s out because they will drive you to the real estate agent. We will show you how to identify the Lookey Lou's. We will show you how to take the telephone call. We also have the forms for you when sell it. Remember, the lending agent most always completes most of the closing issues and requirements. This is why you can do this by yourself.

The Cost

Now, let us look at our system just a minute. It is easy because we will do the work. We will enter the pictures and build your feature page based on the information you give to us. It is fast, we can do it in 3 to 4 working days and your web sight is a professionally done job and it is inexpensive when you compare our price to that of a real estate agent. Our price is $45.96 per month for the Bonus Plan with the second month free, $79.95 for the Three Month Plan and $179.95 for the Virtual Tour Plan. Now, we will keep you in the system until you sell it and the reason is we are building a system and we need as many homes as we can get in the system. So we are going to keep you in at no cost until you sale the home. If you for instance, can not sell it in the first three months and you want to go to a real estate agent do so and if he does not sell it come right back and you are still in the system and that is the way our system works.  If during the course of time you need a change in price or of change of this or that you just call us we make all changes free. Can you think of any reason why you would not want to be in our system?

How To Attract Local Buyers

Did you know 95% of all homes that sell will sell to local buyers unless you are in an explosive growth area. The reason is only 5% or less of the population move into a given area in any year. Most areas never grow 5% in a year’s time unless it is a quickly expanding new area.

Most likely you are going to be selling your home to someone who lives in the area. You can place the following ad in your local news paper your local buyers who will see your home in addition to those who come directly to our web page on the internet.

After joining the FSBOAd™ Home Connection, place this ad in Sundays only since motivated buyers purchase Sunday papers.

In the typical real estate system listing homes you go in and type in 3 bedrooms 2 baths $250,000 and up pops 1,2,3,4,5,......50 homes that your home would compete against. You have to compete with those houses and they do not give you a great deal of information. They just say call the agent. Because we have been in the real estate business in California we at the FSBOAd™ Home Connection realized it would be nice if someone could jump on the Internet and come directly to your home and see a full page write up, a map, your address, your phone number, your email address, your asking price, read all about your house and see up to 20 pictures of your home and a counter that will tell how many people have come to your site. This way you do not have to compete because your home only appears.

This is the secret to getting lots of people to see your home. It works well for home owners.